What's Your Preconceived Value?
Now that you’ve seen that speaking fees are not your sole concern (and possibly not even your primary concern), let’s start exploring how you can go about pricing your products and setting your fees. An important consideration in pricing your products (whether they’re physical resources or programs that you present) is the resource’s “preconceived value”. (Not its “perceived value” — which we’ll talk about later. This is its preconceived value.)