Money and Finance
These Savvies explore the topic of Money and Finance in more detail —
Now that you’ve explored how to set the price for your resources or the fee for your programs, let’s explore a somewhat radical possibility — the idea that determining the price for your products is completely backwards from the way you should be doing it.
Some of the techniques for determining prices that you've considered in this course are logical in nature — the cost of producing the product, how much the target market can afford to spend, that sort of thing. But choosing a price isn't just logical; there's a strong psychological component to it as well. Let's consider the concept of price breakpoints.
Without going into the psychology behind it, here’s how to determine the price breakpoints in pricing your products or services. In general —
There is probably no issue that causes professional speakers more anxiety than trying to figure out how to price their products and speeches.