Money and Finance
These Savvies explore the topic of Money and Finance in more detail —
According to the American singer-songwriter Paul Simon, there are "50 Ways to Leave Your Lover". Since income diversification is important to a pro speaker's business, it's fortunate that there are at least 50 ways for professional speakers to make money!
"The traditional speaker's business model is busted!" says Randy Gage, international speaker and bestselling author. What worked in the past doesn't work any more, and to succeed in this business today requires a completely new mindset.
In future sessions you’ll consider “the obvious” answer to a question, and you'll see why the obvious answer is sometimes completely wrong. For example, my bio says that I’m an engineer by education and a computer geek by vocation. So the “obvious” conclusion is that I love math. Wrong. I hate math.
The previous example is an excellent example of an “obvious truth” that is absolutely wrong. Now let’s apply the “obvious is not always correct” principle to something a bit closer to home for professional speakers — product sales.
What about the objection that even if sales rise, your profits fall? After all, although a “twofer” profit of $6 per sale is better than a “half off” profit of $3 per sale, you’re still better off making $8 per sale when you sell them at their normal retail price, aren’t you?