These Savvies explore the topic of Introduction in more detail —
You are not a speaker, but it's vital that you have an effective speaker's office.
Pro speakers are experts who make a living by teaching our expertise to others. This makes the protection of our intellectual property a vital concern for all pro speakers.
Pricing your services too high — or, even worse, too low — is a formula for disaster. Learn how to determine the right price for your speeches, products and services.
Now that you’re convinced of the importance of running the numbers, let’s turn our attention to the primary reason speakers use numbers — pricing their speeches, products, and services.
The success of your speaking engagement is determined long before you utter your first word. This section examines the various activities you need to perform before you start to speak to ensure your program's success.
Your business's success is obviously dependent on many different activities, but the linchpin to almost everything can be described in just one word — marketing!
For many aspiring or beginning pro speakers, their #1 question is "How do I get booked by speakers bureaus?" Some pro speakers get a tremendous amount of their business from speakers bureaus, while others refuse to work with bureaus — and both of them are correct. So the first question to answer is, do you want to be booked by speakers bureaus?
No discussion of marketing for professional speakers is complete without an exploration of speakers bureaus. Speakers bureaus, properly used, can be an incredible boon to a speaker’s professional career. But first, let’s clear up a point of confusion. There are two basic types of speakers bureaus, and they are fundamentally different —