Business

Professional speaking is, quite simply, the business of speaking. A professional speaker is not necessarily any better than a public speaker — it's just that a professional speaker is speaking as a business activity.

These Savvies explore the topic of Business in more detail —

Pro Speaker U

By this point, you may feel that you’re spending all your time planning, and not acting. But the two are not mutually exclusive. In fact, the way to perform your activities with the greatest efficiency is to plan them in advance. You need an Action Plan.

Pro Speaker U

Just as an individual needs a set of “good” habits or practices, a business — even if it’s a one-person operation — needs a clearly defined set of procedures. The Procedures “section” of your business plan should document as many of your activities as possible. (There are several good reasons for this.)

Pro Speaker U

Having a set of written procedures is very helpful in running your business effectively and efficiently. Unfortunately, defining the steps you take when some anticipated event occurs just isn’t enough. You also need to define what you’ll do when the unexpected happens. You need contingency plans.

Pro Speaker U

Large businesses depend on having a well-defined set of policies. They need a hiring policy, a termination policy, a privacy policy, a sick leave policy, an e-mail policy, and so on. Some of the policies are required by the government, others are simply standard practice. Since most speakers are one-person businesses, they don’t have a need for a formal policy manual. However, having an informal set of policies will be very helpful in running your business effectively.

Pro Speaker U

Another valuable section of your business plan is your “growth plan.” In this section, you describe where you expect your business to go and grow in the foreseeable future.

Pro Speaker U

The next “plan” is most definitely not a part of a formal business plan. However, I consider it to be one of the most important parts of every working business plan. This section, quite simply, is the history of your business plan. (Notice that it’s not the history of your business, it’s the history of your business plan.)

Pro Speaker U

Writing your business plan can be a challenge. When will you be done? And when you're finished, what comes next?

Pro Speaker U (Publicly accessible)

Don't make these mistakes!

Pro Speaker U (Publicly accessible)

According to the American singer-songwriter Paul Simon, there are "50 Ways to Leave Your Lover". Since income diversification is important to a pro speaker's business, it's fortunate that there are at least 50 ways for professional speakers to make money!

Pro Speaker U (Publicly accessible)

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