To reserve your seat for the Online Mastery Group session "Setting Your Fees and Prices — Choosing the Best Price for your Product or Service", just click the "Save My Seat" button at the top of this page.
For your financial protection, clicking the button will take you to Stripe, our external payment processor, where you may securely and privately pay $ 10.00 using your preferred charge card. (Please note that by doing this, The Barber Shop does not retain — or, for that matter, even see — your private financial information.)
After you've paid for your seat at the OMG, just tell us who will be attending the OMG, and that'll complete the registration process.
If you're like many professional speakers (and many entrepreneurs in general, for that matter), deciding on the "right" fee or price to charge for your speeches is challenging. And you have the same problem with your books, your manuals, your coaching or consulting services, your training programs... whatever it is, you need to determine the right price for it.
And it sounds easy... but it's generally not. In fact, more speakers probably lose sleep over pricing concerns than any other issue that they face.
So this OMG will focus on one thing only — how to determine the best price or fee for your speeches, your products, and your services. This OMG will explore a variety of questions, including:
- When is the best time to determine the price of your product or service? (This one may surprise you.)
- Why is competing on price almost always a terrible idea? (Why is it occasionally a terrific idea?)
- What drives your customers more, what they want or what they need? (And how does that affect your pricing?)
- Raising your price or lowering your price — which is better for your customer, and which is better for you? (You're going to be shocked at this one.)
- What is your product's perceived value? What about its preconceived value? How can you affect both of them to put more money in your pocket?
- What's the mystery about "psychological price breakpoints", and how can you use them to your advantage?
That's a lot of ground to cover in one hour, so there may not be much opportunity to ask questions "from the floor". But as with all OMGs, you can ask your questions beforehand (when you register for the OMG), so that there's a much better chance of getting it answered.